Stark thought this name would be a perfect fit for a business serving the needs of those who ride chromed bikes.
#Chrome hearts jewelry movie#
Before the movie got its final name, its production title read ‘Chrome Hearts’. The first project the company fulfilled was costume creation for Chopper Chicks in Zombietown.
Massive silver zippers, pronounced snap buttons, and the abundance of ornamentation formed their signature fashion style. Since he worked exclusively with silver, he brought the much-needed eye-catchiness to the leather jackets and chaps his partners crafted. Soon, professional jeweler Leonard Kamhout joined the duo. The businessmen felt there was a lack of high-end leather goods for motorcyclists and they aspired to fill this gap. The brand started in 1988 when a leather hides dealer Richard Stark and a leather designer John Bowman decided to launch a biker gear tailoring business. Exclusivity, disruptive ways, and a constant desire to outrage are the three pillars that support Chrome Hearts in the troubled waters of the fashion industry. A prominent role in Chrome Hearts appeal is played by the aura of mystery.
This niche popularity was so strong that style influencers, from rock musicians to fashion designers, yearned to become part of the company’s cultural heritage. While the brand is steadily strengthening its positions in mainstream fashion, it has been widely known in underground circles for decades.
0 kommentar(er)
